Display



March 17, 1925.

F. HUTTER DIISVPLAY Filed April 17 1924 2 Sheets-Shoot 1 11V VVV EVNT0RA TTORNE Y F. HUTTER DI'SPLAY Filed April 1'7, 1924 2 Sheets-Sheet 2March 17, 1925.

Pstentcdltriar. l7, 1192. 1-a

snares Parent assis FRANCIS HU'ITER, 0F NEW.YORK, N. Y., ASSIGNOR TO THEMGCALL COMPANY, OF NEW YORK, N; 1., A- COR LPORA'IION OF NEW'YORK.

Application filed April 1-7,

To all whom it may com -.4; 1

'Be it *known that I, FRANOIsI-IUTTER, a citizen of the United States,-residingin the city, county, and State of .INQW York, have .5 inventedcertain new and useful Improve; ments in Display, of which the followingis a specification. I The invention relates to improvements displaydevices employing. partially'transparent screens; and aims to providea-simple yet effective devicewhich can be inexpensively manufactured. 4An embodiment of-theinvention isill-ustrated in the accompanyingdrawings which Fig. 1 is a perspective View showing the device in use;

Fig. 2 is a view with the screen removed; Fig. 3 is an enlargedsectiono-n line 3-3 of Fig. 1, illustrating structural featuresofimprovement;

Figs. 4 and 5 illustrate alternative em,-- bodiments ofthe invention; VI

Transparentdevices of various kinds have been heretofore proposed fordisplaying textile materials and the like but they have frequently beenof cumbersome design, employing glass members which are objectionable onaccount of breakage and flifiiculty of handling. Prior display devices Iof which I amaware are usually so constructed that the materialdisplayed must be cutfrom the piece. 1

My improved device overcomes oibjections and various novel whichapparent from the following specification, and pointed out the appendedclaims. I p The embodimnt oi the invention illustrated is adapted toshow the, appeamnce of a garment made to a given pattern, of a materialdisplayed in I the piece.

Pattern manufacturers make. a pmctice to print-an illustration; on thepattern envelope} to give the purchaser an idea of the appearance of. agarment made according to the The patterns are usually identlfiednumlaerand customers order the puttems by the number. One object of myinvention is to advertise such numbered patterns and to 'theseends Iprovide artistically executed screensillustrating garments madeaccording to the {mtterns. These screens preferably show the *wiewof thepnnclzra's'ing public.

the drawings, the material is stip-pled to rial'; onf display. Thus thedisplay device serves "it-double purpose and helps advertise partterials. In the drawings 10 represents an easel over-which the free end12 of a bolt of material 14; is draped. The. material hangs down looselybehind the back of the easel zand the bolt 16 is partly nmwmapped .zaridmests in juxtaposition :tothe (easel in icular patterns and particularma- In of the part 12'0f material on the. easel, I place the screen 18'which is preferably made with an opaque background '20; of a neutraltint such as light blue or ay, this background being shown as a black.wash in Fig. 1 in the interest of clearness. Partof the screen asindicated at 22 is transparent, and this permits the material drapedover the easel to show through. In

indicate-clearly those parts of the screen which are transparent, andthe exposed parts of the bolt of material on display are similarlystippled. 4

fEFo to "theattractiveiress of the display the illustration on :thescreen includes picture portions :are colors "The display screen shown 1includes a picture of .a girls head,

hands feet and a picture of 2a on and other artisticshowing the wearerslint and the collar 25 and cork Q6 forming put of the ascending to thepattern illustr semen provided with an advertising area 3 1 in whichprinted the name of the pattem manulmtainer and also :a number toidentiiythe pattern correspondto the style illustrated on the meatpattern issue many diiferent styles eachmonth and to keep the display upto date they must he shi pad to the pattern retailers when the difi rentstyle patterns are issued. It is therefore necessary to provide a screenthat can be=provided in quantitiesat a small expense and one that ofweight to save expense in postage or express charges. Glass screens areimpractical as they cannot be printed or otherwise produced cheaplyenough for commercial purposes and are diflieult to ship withoutbreakage and present various other difficulties of a practical nature.

To overcome the above objections, the screen is preferably formed ofcelluloid or similar flexible transparent material. This permits patternmanufacturers to have the illustrations printed in quantities bypresses. The flexibility of the screen permits it to be rolled andmailed or otherwise shipped in small tubes or packages to dealerswithout damage.

The screen is preferably provided with reinforcing strips along its topand bottom edges. In Fig. 3 these are illustrated at 32 and 33 asU-shaped sheet metal strips which are fric-tionally secured to thescreen by prelssing the strips in a suitable die or other too To theupper strip 32, slips 34;-3 l are secured which serve to suspend thescreen and also to frictionally hold the material on the easel. As shownin Fig. 3, the clip 34 has a shank 36 which is secured between a wallofthe U-shaped strip and the upper part of the screen. The clip has arebent portion ,38 and a hooked end 39 adapted to be yieldingly pressedover the material where it is folded over the top of the easel. Thus theclips serve the double function of suspending the screen and clamping:the

I fabric displayed to the easel.

The easel 10 is of light, yet rigid, construction being formed of lightsheet metal with rolled top and side edges as at 40 and 4-2 and providedwith a marginal stiffening rod 44. The lower edge of the easel is rebentto form a flange 46 which provides a U-sha'ped pocket along the loweredge. This pocket receives the lower loose end of the material displayedand also the lower end of the screen and prevents both frombecomingdislodged. For supporting the easel in an inclined position, aback rest or leg 48 is pivoted to suitable brackets 50 which arespot-welded or otherwise secured to the back of the device as shown. a

In Figs. 4 and 5 I have illustrated slightly modified embodiments of theinvention, in which the material is displayed through at least twopicture portions of the screen. In Fig. 4, the screen 18 is formed withtwo transparent portions 22* and 22". The transparent portion 22 permitsthe showing through of the material 12 on that part of the screen whichillustrates a three-quarter front view of a person wearing a garmentmade according to the particular pattern illustrated. The transparentportion 22 is placed on a picture portion 50 of the screen whichrepresents a mirror. The screen is so designed that the same illustratesa threequarter back view of the garment shown by the main picture. Inother words, two views of a garment made according to the particularpattern advertised are illustrated on this screen, and the materialshows through the 22 of the style picture issubstantially the same asthat shown in the other figures andthe material 12 shows tl'rerethroughinprac tically the same manner. have shown a transparent permit thematerial to be displayed to show through as at 12, theefi'ect being 'todepict a piece of material draped over a chair-5'1. Certain opaque shadelines.56 are printed on the screen to simulate folds or surfaceirregularitiesof a piece of draped material. In this figure thebackground 52 and foreground or floor 54 are definitely delineated and apiece of furniture 58 is shown in the foreground to add to theattractiveness of the display.

Though I have described with great pare ticularity the construction andarrangement of the particular embodiment of the invention illustrated,it is not to be construed that I am limited thereto as changes in thearrangement and substitution of equivalents may be made by skilledartisans without departing from the invention as defined in the appendedclaims.

,IVhat I claim is a 1 A display device for illustratingthc appearance of'a "garment made accordin to a given pattern of a material displayed inthe piece comprising an easel over which one end of the piece ofmaterial displayed is draped, and a flexible screen supported In thisfigure 'I on said. easel having an opaque background,

transparent portions and picture portions, and an advertising areabearing the name of the pattern manufacturer and an identifying numbercorresponding to the gar- .ment pattern illustrated on said screen andmeans for engagingthe opposite ends of said flexible screen to hold itfiat against the material dra ed over the easel.

2. A display cevice comprising an easel for supporting an end of a boltof goods displayed in the piece, a flexible screen hung on said easel infront of the material thereon, said screen having an opaque background,transparent portions and picture portions designed .to illustrate theappearanoe of a garment made of the mabrtion- 22 to a U-shaped pocket,said easel ed to support a piece of textile material screen X 3. Adisplay device comprising an easel gaging said strip whereby the screencan be detachably secured to the easel, said screen havingtransparent'portions, opaque portions, and picture portions'toillustrate the appearance of a garment made of the material displayed. i

4. A display device comprising a sheet 'metal easel having reinforcedgmarginall edges and having an upturned integral marginal flange alongits lower edge forming being adaptwith the lower end'in said U-shapedpocket, a screen having transparent and opaque portions adapted toillustrate a pattern and clips on said screen adapted to 'support it andto frictionally hold the piece of material in proper position on theeasel.

5. A display device comprising in c'0mbination an easel adapted 'tohave'a piece of dress material draped overit, a partially transparentflexible screciij illustrative of garment patterns, and a singlelmeans.for

device comprismg a partially tra thereof.

supporting the screen and material to said easel.

6. In combination a display device including a support for a a partlytransparent and" partly opaque screen adapted to be hung in front of thematerial onsaid support-and supporting clips fixedly secured to saidscreen for clamping the materialin place onsaid Support.

7. In combination adisplay device in cluding an inclined flat supportingmember arranged to-have' an end of a bolt of material draped thereov'er,a" partly transparentand partly opaque flexible screen de tachablysecured to said support in front of the material draped over the sameand means formed on-the supporting member for preventing 'dislodgment ofthe lower end of the screenandthe material displayed. 8.A display d vicecomprising, in combination an easel or supporting a piece of material tobe displayed and a partially transparent flexible screen illustrative ofgarment patterns.

9. A screen adapted for use as a display arent clamping the piece ofmaterial,

flexible sheet adapted to be rolled mto a small package to, facilitatethe shipment In witness whereof, I have hereunto signed my name. FRANCISHUTTER.

